Persuasion Code: Neuroscience

     The human brain responds to marketing in predictable ways, that why neuroscience is having a good influence on sales.

Here are some tips.

• Give choices, but not too many

• Don’t push, use a take-it-or-leave-it approach

• Use social proof

• Moods are contagious (be happy and upbeat)

• Use body language. Non-verbal communication is unfiltered.

• Ensure small commitment. Commitments change self-perception. For example, change  “Please call us if you change your plans” to a question that inspires a commitment, such as “Will you call us if you change your plans?” Your no-shows will plummet.

• Our cortex thinks in pictures

• Bored people do not buy

Source: https://www.ronimmink.com/the-neuroscience-behind-sales/