Balenciaga: Scandalous is a form of marketing strategy

    Balenciaga is a high-luxury fashion brand, that uses a unique marketing strategy by creating bizarre clothes with higher prices. 

    That approach is now called "Meme Marketing Strategy", it is when the marketing team uses a humorous approach that goes viral for making fun of it. 

    Because people make fun of their products, they can reach a larger audience just by people talking about them.