Is it its name or the brand?

Brand's name hold a lot of power that for many years I didn't notice I called some products by their brand instead of the actually product type, by doing that I create more association with the brand. This is a phenomenon called:

genericization

[ juh-ner-i-sahy-zey-shuhn ]

noun

the process in which a trademark or proprietary name becomes widely perceived as a common noun or verb describing the type of product or service, often losing brand recognition as a consequence.

Here is some examples:

Ping-Pong >Tennis Table 

Band-Aid > bandage

Frisbee > flying disc

Ziploc bags > storage bags

Jell-o > gelatin dessert 

Jacuzzi > hot tubs