Cruise Business Marketing Observation

When the pandemic starts, cruises companies was one of the first one to get hit, Royal Caribbean Cruises was one of them. Before we adapted to our new reality, I've done a cruise with Royal Caribbean Cruises. 

My experience with them was amazing, but I was surprised of the different groups of clients they have and how they can provide their services for everyone. They offer many option of activities, food and entertainments inside the cruise but also, external too, which helps the local business.  

However, even though I see many benefits as a client, I can see how fragile this industry (like many others) was with this new environment.