Excuse me! I DO NOT belong to the kitchen!

Communication is the key to every relationship you want to build, and the most important part is transmitting the right message…

When Burger King tried to catch some attention on Woman’s Day in 2021, it turned out to be a big failure. BK’s intention was to announce its new scholarship program to help women get a degree in culinary arts. However, its thread becomes offensive.

 

The reason for it was actually how the social media platform works. The view from mobile is different from the desktop view, which caused a big misunderstood. 

After this incident and bad feedback, BK deleted its tweet and apologized for the mistake.